Client Need: Jarritos wanted to start a campaign displaying love. How two strangers can join as one through that one special feeling. For a limited time, Jarritos introduced it’s ‘Love Pack’. The Love Pack was a six pack that contained special flavors that were chosen among a romance theme. They needed to a social media campaign to promote this six pack.
Client Solution: We set out to South Congress in Austin, Texas to interview couples as they enjoyed their Valentines day with each other. We had them ride in a pedicab as we asked them a serious of questions. Love stories are so unique and they express the beauty of the human experience.We created a social media campaign that promoted the six pack on Facebook, Twitter and Instagram.
The video produced by us remains being one of the most viewed/shared videos Jarritos has ever had on social media.